Our Story
At Acadia Insights, our story began with the need to find answers to big, strategic questions. Data and insights-decision making are table stakes, but what hidden insight or edge exists to make the decision or strategy that much more compelling and sustainable? And how does a business communicate the strategy to consumers and employees and compete in their unique, dynamic marketplaces?
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In 2017, we realized there was a need for a firm that delivers personalized consulting services as well as deep market and consumer insights expertise, combining the need to ‘get the right answer’ and ‘develop the right strategy.’
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Put simply, we are passionate about getting to know you, your business, and your strategy - and have the expertise to back up our recommendations via consumer, employee, product, and strategic research and consultation.
Our Services
Acadia Insights is a boutique research and consulting firm that works with our clients in all aspects of market research, consumer insights and strategy, and brand positioning needs. Depending on the client's needs and depth of delivery, we leverage the right tools to bring the best consultation: from AI tech to always on insights platforms, all the way to focus groups, IDIs, and ethnographies with consumers.
Ways to Work with Us
We work with clients in a few ways and are always flexible in our approach based on your team’s needs.
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Consult Model: We serve as fractional consumer, employee, product insights leads year-round as a member of your core marketing and product teams.
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Project Partner Model: We partner on delivering any and all elements of a research brief to support your team’s strategy, the classic ‘market research project’ model with Acadia Insights consultation layered in.
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Expert ‘On Call’ Model: We support you on an hourly basis, from consulting on vendor RFP processes to developing the next 24 month’s research roadmap to align with your innovation plans.
